ABOUT US
About Us
Media & Communication Services is a consultancy specialising in media-driven public relations, marketing, publicity communications and promotional programs for the corporate sector, sport and independent businesses. Established in 1986, Media & Communication Services has built a first-class reputation for results, client service, quality presentation and professionalism. Our aim is to become a part of your business, to fully understand your objectives and your challenges, so that we become a valued resource and support to your business
We combine our hands-on approach with demonstrated innovation and creativity, all-important credibility with the media and an extensive network of media contacts, and the enthusiasm to quite simply make sure that the job gets done on time and to the highest possible quality.
They are the keys to Media & Communication Services’ success and why we can make a contribution to your business.
Attention-to-detail is what we’re known for, and it’s an attitude we take to everything we do. No matter how grand the concept, how big the picture, it is the practicalities and the details that ultimately make the project a success
Media & Communication Services’ aim is to establish long-term and mutually-rewarding relationships with our clients
With MCS our clients not only have an account manager, but ultimately a team of professionals at their disposal to work together towards achieving the best possible outcomes
We play an integral role as a member of your team, working together to define objectives and identify appropriate communication vehicles for each target audience
Any successful media-driven public relations, marketing or publicity program is a team effort
The client has the industry know-how and an understanding of the market, Media & Communication Services adds expertise and experience in how best to market the brand or the product through the media to the consumer
- Before undertaking any promotional program we will meet with potential clients to:
- Understand the positioning of the client’s product or brand
- Understand the industry/market in which the product or brand competes
- Review any existing marketing or promotional activities
- Consider any activities undertaken by market place rivals
- Assess the ’newsworthiness’ or ’marketability’ of the brand or product to the media
- Develop a marketing strategy that fulfils the clients’ objectives and meets budget expectations
- Present a proposal that outlines the strategy, recommended timing and associated costs
In this way a targeted and proactive marketing strategy can be implemented that is both effective and responds to clients’ requirements.