CASE STUDIES
Suzuki Motorcycles
Product PR
MCS has worked alongside Suzuki Motorcycles for over 10 years, offering PR, marketing and personnel support.
Managing daily media enquiries, exploring exposure opportunities as well as the preparation and distribution of media releases are all part of the day-to-day servicing of the Suzuki Motorcycles account.
MCS has also worked on various Suzuki Motorcycles racing events, product launches, expos and motorcycle shows.
Additionally, the Suzuki Motorcycle Corporation of Japan contracted MCS to co-ordinate and manage all media components of the prestigious world launches of their newest models held in Australia (2004, 2005, 2006, 2007).
Over 100 journalists and distributors from over 18 countries across Europe, America and Asia attended each world launch, held over a two week period.
MCS co-ordinated all media aspects of the launch including the set up and management of media centers at the tracks, accommodation, photography requests and IT requirements.
Extensive worldwide media coverage was generated from these launches.
Product PR
MCS has worked alongside Suzuki Motorcycles for over 10 years, offering PR, marketing and personnel support.
Managing daily media enquiries, exploring exposure opportunities as well as the preparation and distribution of media releases are all part of the day-to-day servicing of the Suzuki Motorcycles account.
MCS has also worked on various Suzuki Motorcycles racing events, product launches, expos and motorcycle shows.
Additionally, the Suzuki Motorcycle Corporation of Japan contracted MCS to co-ordinate and manage all media components of the prestigious world launches of their newest models held in Australia (2004, 2005, 2006, 2007).
Over 100 journalists and distributors from over 18 countries across Europe, America and Asia attended each world launch, held over a two week period.
MCS co-ordinated all media aspects of the launch including the set up and management of media centers at the tracks, accommodation, photography requests and IT requirements.
Extensive worldwide media coverage was generated from these launches.