About client & task
In 2006 Doric Products engaged Media Communication Services to help manage and leverage their V8 Supercar Sponsorship program.
The task :
The aim of the program was to build brand awareness and engage with their customer base to foster relationships.
MCS coordinates pre and post-race communications including the creation of six magazines for distribution at V8 Supercar corporate events. MCS drives the online presence of the brand through social media activation and works with relevant industry titles to create content for publication.
MCS has also assisted Doric with customer surveys during their time working with the company.
Client Case Study :
MCS has produced “The Racer” Magazine for Doric Products since 2006. The magazine is centred around the brand’s V8 Supercar Sponsorship program and is distributed at Doric corporate events held at select rounds throughout the year. In 2015, Media and Communication Services was tasked with a major redesign of the magazine. The team at MCS developed a completely new-look for the magazine to bring it further in line with Doric’s style and reworked the editorial content for a more engaging . Also developing a new masthead to match the magazine’s new tile, The Inside Line has received glowing reviews from both Doric clients and online audiences as well as doubling its reach online.