About client & task
Hungry Jack’s is one of Australia’s premier fast food brands.
The task :
As part of an aggressive ten year national expansion plan, MCS provided Hungry Jack’s with a very successful localised Media/PR program to support the opening of new stores, the refurbishment of existing stores, special promotions and crisis management support.
Our activities targeted specifically-selected local media with professional media-oriented information on Hungry Jack’s positive impact on the local community, such as employment opportunities, financial implications and environmental management.