About client & task
MCS worked alongside Suzuki Motorcycles for over 15 years, providing a totally integrated marketing communications program incorporating a range of key services.
The task :
Media Relations which included the day to day media enquiries, preparation of media kits, ride loan programs and proactive story pitching.
Public Relations – Brand and product awareness activities
Strategic Planning and Implementation (together with Ad and creative agencies)
Professional Writing – media releases, speeches, internal newsletters, customer communications
Events/ Races – Corporate hospitality management
Product Launches – Full event management
Motorcycle Shows – Media enquiries, customer interaction
Dealer Network Support– Written communications, launch events