About client & task

Suzuki Motorcycles

MCS worked alongside Suzuki Motorcycles for over 15 years, providing a totally integrated marketing communications program incorporating a range of key services.

The task :
  • Media Relations which included the day to day media enquiries, preparation of media kits, ride loan programs and proactive story pitching.

  • Public Relations – Brand and product awareness activities

  • Strategic Planning and Implementation (together with Ad and creative agencies)

  • Professional Writing – media releases, speeches, internal newsletters, customer communications

  • Events/ Races – Corporate hospitality management

  • Product Launches – Full event management

  • Motorcycle Shows – Media enquiries, customer interaction

  • Dealer Network Support– Written communications, launch events