About client & task
UD Trucks engaged Media & Communication Services in July 2010, to assist the marketing team on a variety of projects.
The task :
Over time, the program grew to include, media relations, internal and customer communications, a photography and video service, production of the UD Trucks glossy magazine, social media management and event organisation.
Client Case Study :
In 2011, MCS managed all media activity for UD Trucks at the Brisbane Truck Show, where the Condor was revealed including a pre-event launch. The Event was attended by all key media and generated over $640,000 worth of coverage (advertising equivalent).
MCS was responsible for all the on stand activity of the Show, including the reveal, media invites, press kit preparation, speeches, presentations and catering.
This was then followed by a Drive Program Event on the Sunshine Coast, where an additional $930,000 worth of coverage was received from outlets within Australia and New Zealand, across all major transport publications and leading Australian newspaper titles.