About client & task
In 2013 and 2014, Symantec Australia engaged MCS to manage and leverage their Norton V8 Supercar Sponsorship program.
The task :
The aim of the program was to build brand awareness and loyalty amongst the V8 fans, and engage and encourage customers such as Dick Smith and Harvey Norman to embrace the relationship.
MCS organised several Driver appearances at store level, managed and hosted key customers with Corporate Hospitality and Hot Lap incentives and created on at -track experience for the Fans to participate in and enjoy.