About client & task
Polaris Industries Australia, employed MCS to undertake a proactive media and PR program for the Victory Motorcycles and Indian Motorcycle Brands.
The task :
With targets to include mainstream media, MCS pitched opportunities for ride programs, interview opportunities, product placements, ambassador programs and the opportunity to review products, focusing on the Eastern Seaboard.
MCS was also responsible for managing media activity and event support for the Grand Opening of the new Indian Motorcycle Dealership in New Zealand. MCS worked with talent agencies to secure celebrity attendance and also engaged local media with footage, interview and photo opportunities.